FordSocial is where we bring you the latest stories and all things Ford.

Winter driving is snow joke

Snow, ice, rain, darkness, wind and the blinding low sun; there’s little wonder that many drivers, no matter their level of experience, dislike driving in winter. In Britain, more than half of motorway fatalities happen at night in rain, snow or ice, and it’s a similar story for fatalities in built-up areas.  Driving too quickly […]

How big data could help make cities safer

It is often only after accidents have occurred that particular junctions or stretches of road are identified as problematic for drivers, cyclists or pedestrians. We have come up with a means by which big data could potentially help cities identify locations which, if nothing is done, are most likely to be the scene of future […]

Are You a Zombie at The Wheel?

See a friend reach for the car keys after a boozy night out and many of us will speak out or persuade them to hand over the keys. But how if they insist on driving tired? Fatigue is a major factor in up to 1 in 5 road crashes and according to experts, remaining awake […]

Which is more slippery – leaves or snow?

They may be a crucial ingredient in creating the stunning autumnal landscapes so beloved by photographers, but in certain situations leaves can present a significant danger to drivers. Those in the know have long compared the effect to driving on snow. But could the humble leaf really be as slippery as the white stuff? Our […]

Mustang is comic strip on wheels

When this Mustang suffered irreparable internal damage, it looked like the end of the road. But cartoonist and illustrator Fabrizio De Tommaso had other ideas that – from the outside at least – it could become a work of art. Called Mustang #FightTheDarkness, the reinvented car, created using spray cans, was revealed at international comic […]

TAKING ON THE WORLD’S MOST ICONIC MOTORCYCLE COURSE – ON FOUR WHEELS

The Isle of Man TT Festival is among the most famous motorsport festivals in the world. Every year, over two weeks, 30 million fans tune in to see top motorcyclists test their talent on the incredible “Mountain Course”. But you don’t have to be on two wheels to get the best out of what is […]

Knights in armour, robots and lasers

Once it was a technique that helped protect knights in armour from the crashing blows of their rivals. Now, we are applying a cutting-edge version of the same technology to help make our cars safer than ever. The first fully automated hot-forming process shapes and cuts parts of the car – which are integral to […]