FordSocial is where we bring you the latest stories and all things Ford.

Focus seats help alleviate back pain

Back pain is the world’s single leading cause of disability, and can make travelling by car an uncomfortable experience. One U.K. survey even found that 75 per cent of drivers have back problems due to the wrong seating position. To help drivers and passengers find relief from an aching back, our all-new Focus offers front […]

MWC 2019: pointing businesses in the right direction

We are integrating new smartphone navigation apps into our SYNC 3 AppLink infotainment system that allows drivers to safely access features through voice control and touchscreen. Using a unique algorithm, what3words divides the whole world into three metre squares and gives each square its own unique three word address. Drivers with the iOS or Android […]

New take on getting parcels to your door

The next time you order a sweater it could arrive at your doorstep with help from a new “warehouse on wheels” – currently being trialled in London – that has the potential to help cut traffic, reduce emissions, and improve delivery times. From groceries to fashion, the growth in online shopping across Europe means the […]

Watch rap star Blakie test out a new kind of track

It takes some serious speed and precision to keep up with energetic MC and music producer Blakie. That’s why we teamed up with the 21-year old “Can’t see them” and “Bare Energy EP” star for a new film that demonstrates the agility of our new Focus ST performance car. Shot over three days on location […]

Smart bed rolls selfish sleepers back into place

At the end of a hectic day, cosying up to the one you love should be a welcome relief. But for those who share their bed with a “space invader”, precious hours can be lost simply trying to reclaim a fair share of the mattress. Studies show that 1 in 4 of those in relationships […]

How autonomous vehicles could communicate with pedestrians

Hand gestures, head nods and thumbs-up signals all help to ensure drivers, pedestrians and cyclists know what each other is doing. But how will self-driving vehicles, with no human driver, communicate with those around them? We have been testing one approach that uses lights to indicate what the vehicle is doing and what it will […]

The dog that helped design a car

For many people, dogs are a part of the family. But whereas most people wouldn’t dream of allowing their children to travel unrestrained, the same is not true for their pets. We commissioned a survey that shows 32 per cent of dog-owning drivers across Europe admit to not securing their pets safely in the car. […]