NAO’s musical memories help drivers feel good

We don’t all feel like little rays of sunshine first thing in the morning, and need all the help we can get to set our mood for the day.   London-based soul singer/songwriter NAO is here to help: she’s drawn on happy musical memories to create her new track Nostalgia, the latest addition to a […]

Going undercover to teach people skills to self-driving cars

Today, a simple head nod or hand wave from a driver is usually enough to indicate it’s OK for a pedestrian to cross the street. But how will a self-driving car, with no human aboard, communicate with walkers, cyclists or people operating other cars on the road?   We partnered with Virginia Tech Transportation Institute […]

26 action sports athletes in 1 amazing video

Freerunners, BMX bikers, skateboarders and a host of street sports athletes flip, jump and spin around the new EcoSport for a new video that was filmed in just one take.   The 90-second sequence was shot on location in Barcelona, Spain, with GoPro cameras, that captured the 26 athletes as they performed daring tricks and […]

With this Mustang, I thee wed

It’s been a busy summer for the Mustang. Horse-drawn carriages and vintage vehicles might be the traditional choices to transport couples to and from the church on their special day, but the iconic car is proving increasingly popular.   Ford followed five nuptials this summer in Germany, Belgium, France and U.K., where Mustangs from different […]

Working with Domino’s on a great pizza research

How would you feel about your pizza being delivered by a car with no driver? Would you be confused about whether to tip?   We’ve teamed up with Domino’s, the world leader in pizza delivery, to investigating how customers will interact with a self-driving pizza delivery vehicle. It’s part of our research to test your […]

Getting from A-to-B in tomorrow’s megacities

If you think you face a tough commute today, imagine what it could be like four decades from now when the world’s population has swollen by a further 2.5 billion people. By 2050, the UN says 2-in-3 people will live in a “megacity” of more than ten million people – placing urban transport infrastructures under […]

Start your day the Mat.Joe way

Kicking off your morning with a long drive to work may not be a thrilling prospect, but German dance music producers Mat.Joe could save the day for bleary-eyed commuters.   Their new track, Don’t Hold Back, has an infectious beat and dark, atmospheric soundscape that’s perfect for a behind-the-wheel mood boost.   Linking to a […]

OK commuter? Check out the perfect driving soundtrack

Ever delayed starting a car journey until you have chosen just the right music for your trip? Hot Chip’s Joe Goddard might just have the answer.   We invited Joe to come up with a track that could demonstrate the latest scientific thinking into which types of music can boost our mood as we go […]

More than a feline

Have you ever looked at a car from the front and thought you saw a face staring back at you?   Don’t worry, you’re not seeing things. Our designers think of the front as the personality of the car, with headlights for eyes and a grille for the mouth. And the Cars films from Disney […]

Focus RS sports yellow to celebrate Tour de France win

We celebrated Team Sky’s continued success at the Tour de France with a special yellow livery for our Ford Focus RS Option Pack and the Mondeo Wagon sports director race cars.   It was a fourth Tour de France victory for Froome and the fifth for Team Sky. Mikel Landa also finished fourth in the […]

Ford Challenges Teenage Girls to Build a Sustainable Community for the Future

More than two dozen teenage girls have just completed a four day challenge at Loughborough University to help develop sustainable communities for the future, thanks to Ford. The program was organised with support from the Ford Motor Company Fund, the philanthropic arm of Ford, and was designed to encourage the girls taking part to consider […]

A Cool Taste of Mustang

If Ford’s Mustang was an ice cream, what flavour would it be? Fortunately our colleagues in the US didn’t opt for anything meaty, deciding something much more fruity was in order instead. Inspired by the Orange Fury paint that will be available stateside for the new Mustang, our friends across the pond collaborated with Coolhaus […]