Taking the guesswork out of getting out of the way

Trying to locate the source of a siren when you are behind the wheel can be stressful. Worse, it can delay the progress of an emergency vehicle if you do not act quickly and safely.   We have developed technology that sends a signal from the ambulance, fire engine or police car directly to nearby […]

Small engine scores a perfect 10

There’s just no stopping our small but very powerful 1.0-litre EcoBoost engine. The mighty motor has just claimed its tenth title from the International Engine of the Year (IEOTY) awards. The latest win is the engine’s sixth in the “Best Engine Under 1-litre” category and follows three overall titles, and a “Best Newcomer” award. We […]

The longest day – just one big yawn?

Deep in darkest winter, looking forward to the longest day – when the time between sunset and sunrise is shortest – it is easy to forget that the shortest night could leave us tired and irritable.   At least that looks like the case for many in the UK this week as the price to […]

Strong lungs, coordination and nerves of steel: what it takes to drive at Le Mans

Hours of sauna-like heat, cornering g-forces akin to riding a roller coaster for three hours and knowing that one false move could spell disaster.   This is what the Ford Chip Ganassi Racing drivers will be facing during their stints in the cockpit of our Ford GT at the world-famous Le Mans 24 Hours race […]

Special delivery

We are helping to develop a fleet of thousands of electric delivery vans based on our Transit. The new battery-powered vehicles will be used by a major company in Germany.   StreetScooter GmbH, part of Deutsche Post – Europe’s largest mail services operator –already produced a small emissions-free van, also called StreetScooter.  They are now […]

Focussed on getting around more easily

We are opening a dedicated Smart Mobility Innovation Office in London specifically for Europe. It will give a dedicated team of specialists easy access to world-class digital companies, leading academic institutions and existing partners. Located on the Here East Campus, Queen Elizabeth Olympic Park, the office will be close to trials in London, including the […]

Mixing things up with a Mustang

Matching the hottest property in pop with the world’s best-selling sports car doesn’t take too much thinking about – especially when it’s in a video for a song called “Power”. * And that’s exactly what Little Mix wanted for the new single from their chart-topping album Glory Days. Filmed on location in Los Angeles, the […]

Footloose – how to drive safely this summer

From crocs to espadrilles, the fashion set are spoilt for choice this summer. But while stylish shoes may turn heads, they’re often an unsuitable choice for driving. This is especially true of the most popular summer footwear. Research shows that wearing flip flops behind the wheel is a particular hazard, as they can slip off […]

Why Does Music Make Us Emotional?

What exactly is it about music that can bring us to tears in one track, to pure joy in the next?   We’ve worked with VICE to explore how and why music can have such profound effects on our emotions. Rooted in research with listeners, experts, scientists and musicians, our upcoming series of films will […]

Focus RS – the best just got better

Our multi-award-winning Ford Focus RS has won praise from all quarters for its ability to grip the road around corners.   The high-performance hot-hatchback has a clever all-wheel drive system that can split power between the front and rear wheels – earning accolades for both the car and the engineers who developed it.   But […]

Handbags, Coins and Cars – The Rise of Alternative Investments

If you think there’s no money to be made from buying cars, then think again. While people have invested in coins, designer handbags and wine to make money as alternatives to stocks and shares, the total growth in classic car values has trumped them all.   Total growth over the past decade was 457 per […]

Belting out favourite tunes at the wheel is good for the soul

Making your commute fly by with a no holds barred sing-along to your favourite songs could be a key part of your urban survival guide. Experts agree that there are a range of health benefits to staging impromptu karaoke sessions at the wheel – ones we only feel truly comfortable giving when there is no […]