An eye for detail

March 20, 2015

An appealing interior design for a car can attract new buyers – and we are now looking at design in a new way, with the help of high-tech tools, including eye-tracking.

Eye-tracking  measures where eyesight lingers, and we hope this could help to learn more about how people visually discover new cars.

Research will happen early in the process, while responses to elements including colours and materials, will continue to be assessed later, through customer clinics.

Ford followed a similar approach in designing the interior of the all-new Ford GT.

First the main components of the interior were identified, then the design was pushed forward, introducing new guiding principles and innovative design solutions.

“Over the past few years, we have gained some incredible momentum with our designs,” said Moray Callum, vice president, Design, Ford Motor Company. “As we move forward, we need to build on and evolve what we have achieved so far to continue to deliver exciting and fresh solutions. The interior design of the Ford GT builds on existing DNA and pushes it forward.”

The thinking behind the interior design of the Ford GT extends beyond the automotive world, serving an inspiration for Ford’s display at this year’s Salone del Mobile – the world’s most prestigious international furniture and design event that takes place April 14-19 in Milan, Italy.

Designers across Ford’s global studios applied the new approach to the creation of a racing sailboat, musical instruments, and a football table.

“The guidelines developed for the design of the Ford GT interior can lead to very different solutions within and beyond the automotive field,” Callum added. “We opened the challenge to our team to submit proposals for Milan and the response has been overwhelming. Selecting the finalists that will be on display was difficult.”

Topics: Europe
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