Forget old and boring – those in the know are going grey.
Celebrities including Rihanna and Cara Delevingne are dyeing their locks grey, #GrannyHair has more than 250,000 posts on Instagram, and 63-year-old grey-haired model Lyn Slater earlier this year followed in the footsteps of Cindy Crawford, Claudia Schiffer and Naomi Campbell to sign with the prestigious Elite model agency.
At Ford we’ve seen grey trending in the last year too, knocking white from the number one spot as Europe’s favourite paint colour for new cars.
“We identified grey as a ‘trend colour’, but even we’re surprised at how popular it’s become,” said Julie Francis, Ford’s colour expert. “Grey is a great untapped colour, offering new ways to be cool and different in the modern age and that makes it exciting.”
It’s not only a desire to stand out from the crowd that’s driving the trend – recent political upheaval across the globe is also turning us onto grey, according to colour psychology expert Karen Haller.
“When there is a level of insecurity and uncertainty – as we have seen following the U.S. elections and Brexit – we tend to retreat and gravitate towards things that make us safe, which is why grey is so popular,” said Haller.
The colour also has more cerebral connotations, says Laurie Pressman of colour gurus Pantone. “Thoughtful and contemplative, grey is the colour of intellect. We refer to the grey matter of brain and mind and thereby associate grey with representing a striving for truth, knowledge and wisdom.”
As the demand for grey shows no signs of abating, Pantone has added a wide range of the shade to its new Fashion, Home and Interiors palette. Meanwhile, we have eight different shades of grey to choose from across Europe, including a special grey on the Fiesta ST200, so you have no excuse to not get on trend.
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