How smartphones are driving pedestrians to distraction

Of all the people killed on Europe’s roads, 1-in-5 is a pedestrian. 18-24 year-olds are most at risk, with studies showing many are not paying attention. When we asked 10,000 pedestrians with smartphones what they get up to when crossing roads… 1 in 2 admit talking on the phone 1 in 3 listen to music […]

Driving home the message

Fifty years ago there were three momentous TV debuts. Match of the Day and Top of the Pops debuted in 1964, and in November of the same year, for the first time on British television, an anti-drink driving TV campaign aired. From “Think before you drink before you drive” to “Fancy a jar, forget the […]

Suit That Makes You Feel Drunk Provides Sobering Experience for Young Drivers

It’s easy to assume that everyone knows that drinking and driving is a potentially lethal combination. But a survey of 5,000 18-24-year-old Europeans, recently conducted by Ford, revealed that most reported either having driven while drunk, or having seen friends drink and drive. It also showed a third of those surveyed – from the U.K., […]

Ford Driving Skills for Life

Let us introduce Ford Driving Skills for Life – a new road safety initiative for young drivers aged 18-24. DSFL is fully supported by the Royal Society for the Prevention of Accidents (RoSPA) and The AA, and new drivers can sign up for free, hands-on training and benefit from practical hints and tips. Ford Driving […]