Could you design a cool app for drivers?

October 7, 2015

We are inviting programmers to take part in a 24-hour challenge to design apps that can be voice-activated by drivers. The SYNC AppLink Developer Challenge Dublin offers €75,000 prize money and the opportunity to develop new apps with Ford.

Organised with Web Summit, one of the world’s leading technology conferences, the challenge will see developers come up with new ideas, or enable their existing iOS or Android apps to work with SYNC,our voice-activated connectivity system.

Ford Executive Chairman Bill Ford will speak on the opening day of Web Summit, whichtakes place in Dublin from Nov. 3-5, and is expected to attract people from 110 countries. Bill Ford also will meet with the developers taking part in the challenge to discuss his vision for the future of mobility and how technology will make people’s lives better.

“Web Summit has grown from attracting 400 people in 2010 into being one of the most important gatherings of startups on the planet. Ford was the original disruptor – putting the world on wheels, and we couldn’t wish for a more inspiring and relevant speaker than Bill Ford, who has long been a champion of technology and mobility,” said Paddy Cosgrave, CEO and co-founder, Web Summit.

SYNC AppLink Challenge Dublin is the first SYNC developer challenge in Europe. Since its launch in 2013, more than 13,000 developers have registered for the automotive industry’s first Developer Program that enables developers to use the AppLink application programming interface to create their own SYNC apps.

“Smartphones are central to our lives – at home, at work, and on the road. Working with innovators from outside of the automotive industry is a proven way of generating ideas that can enhance the driving experience,” said Scott Lyons, business and partner development, Connected Vehicle and Services, Ford of Europe. “SYNC AppLink Challenge is the ideal opportunity to tap into the talent that can generate truly innovative and disruptive ideas with the potential to be translated to reality.”

Developer teams have until Oct. 31 to register online for AppLink Challenge Dublin https://dublin.makeitdriveable.com/. The challenge starts at which starts at 09:00 WET, on Nov. 2.

William Clay Ford, Jr.