Of all the people killed on Europe’s roads, 1-in-5 is a pedestrian.
18-24 year-olds are most at risk, with studies showing many are not paying attention.
When we asked 10,000 pedestrians with smartphones what they get up to when crossing roads…
1 in 2 admit talking on the phone
1 in 3 listen to music
1 in 7 send or read texts
Nearly all admitted that they were aware that doing any of the above is dangerous.
Ford is highlighting the risks posed by distracted pedestrians as part of the Ford Driving Skills for Life young driver training programme.