Driven to learn

March 17, 2015

Learning to drive doesn’t stop when you pass your test.

And it’s a sobering thought that according to government statistics, more than 400 people are killed on U.K. roads every year in crashes involving drivers aged 24 or younger.

Two years ago we introduced to the U.K and Europe the Ford Driving Skills for Life (DSFL) programme – to offer free, hands-on training that covers hazard recognition, vehicle handling, speed/space management, and distractions.

Since that initial £3 million investment, hundreds of 18-24 year olds in the U.K. – and thousands across Europe – have undertaken the training. This includes, for example, highlighting the risks of taking selfies at the wheel, and the dangers of drinking and driving.

This year we are extending that training to a further 5,000 newly qualified drivers across 11 countries in Europe with a further investment of £1.8 million.

“Newly qualified drivers still have so much to learn about safety on the road so we strongly urge young drivers to take advantage of Ford DSFL training,” said Ford’s Jim Graham. “It’s fun, free, informative, and because we constantly re-evaluate what we teach, it’s always relevant.”

Worldwide, Ford DSFL has provided training to more than half a million people through hands-on and online tuition since first being launched 11 years ago in the U.S.

Check out www.forddsfl.co.uk for more information.