Milan: Concept Car With a Bespoke Experience

April 15, 2014

Milan’s Palazzo Reale was home to Picasso’s first retrospective and the Renaissance location where Mozart wrote the opera Ascanio in Alba.

During Milan Fashion Week, while the world-renowned furniture expo Salone del Mobile also got under way nearby, it also was the setting for Ford to reveal how the second car in the new Vignale model range could look.

The new Ford S-MAX Vignale Concept, which distils influences from furniture, fashion, and architecture, was unveiled alongside further details of the service that Vignale owners can expect.

Chrome, aluminium, and a new exterior colour called “Milano Grigio” reflect the latest trends, the interior is designed to look like a premium quality lounge.

The concept also includes advanced car-to-car communications, tablet device-docking stations, for second row seats and a new flexible seating concept.

Customers will buy their new car from Vignale Lounges set within selected Ford dealerships, and home or office pick-up can be arranged when it’s time for a service.

The S-MAX Vignale will go on sale in Europe after Ford first launches the Mondeo Vignale in 2015.