Ever delayed starting a car journey until you have chosen just the right music for your trip? Hot Chip’s Joe Goddard might just have the answer.
We invited Joe to come up with a track that could demonstrate the latest scientific thinking into which types of music can boost our mood as we go about our daily drives
Momentum takes its cue from a study we commissioned with Spotify and New York University that showed music with a driving beat best sets us up for the working day.
“I was inspired to create a gentle disco piece that’s quietly optimistic in mood rather than full-on euphoric,” Goddard said. “I started thinking of times I’ve been driving home late from DJing gigs all over the UK.”
“Listening to music in the car when there are no interruptions and you can really crank the system up – that’s when I’ve had some of my best musical experiences ever.
The right choice of music on the morning commute could boost driver mood for up to two hours. Further tracks designed to put a lasting smile on our faces will follow from German electro-dance duo Mat.Joe and soulful British artist NAO. Each track will be accompanied by a video produced by VICE, showing the evolution of each tune.
Goddard also has put together an exclusive driving playlist, featuring artists including Gladys Knight and the Pips, New Order and Yellow Magic Orchestra.
“We were excited to share the results of this scientific insight with the artists to give them the opportunity to create something special,” said our engineer Marcel Breker.
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