Blinded by Glare OR Blind to Display? Focus Solves Problem

Technology that was first developed for fighter jets is helping to improve the driving experience for the new Focus – that offers our first Head-up display for Europe. The display will make it easier for drivers to keep their eyes on the road as they monitor information including speed, navigation and road signs on a […]

Holidays are plane crazy

Would you give up the convenience of a holiday flight to help slow down climate change?   That’s exactly what two groups of concerned snowboarders wanted to investigate during their trip from Brighton, England, to La Plagne, in the French Alps.   One group chose the fastest route, by plane, while the other group drove […]

Driving the road to nowhere

Rising to over 1,800 metres above sea level, the road from the town of Guarcino to the ski resort at Campocatino bustles with snow-lovers during winter months. However, for the rest of the year Via Campocatino is a barely used mountain road just 80 kilometres east of Rome that’s made for driving. “Stock up with […]

Car park stress? New tech could find you a space

The stress of searching for elusive empty bays in busy car parks may one day be a thing of the past, thanks to new technology being tested on the streets – and in the car parks of Milton Keynes.   Drivers can spend, on average, more than a day each year looking for vacant spots, […]

Tech for top athletes makes driving Mustang more fun

It’s what helps athletes with disabilities stay stable as they snowboard and ski. And now it is being used in our new Mustang for a better driving experience. For amputees who have lost a leg above the knee, Magnetorheological fluid (MRF) enhances artificial knee joints so they better absorb impacts – and enables them to […]

Sports car takes on kissing – and wins

Forget romance, fine dining or an epic boxset – new preliminary research reveals that driving a sports car on a daily basis is among the best ways to boost wellbeing and fulfilment.   The study measured “buzz moments” – peak thrills that play a vital role in our overall wellness – as volunteers cheered on […]

Think like a racing driver – win at life

The secret to succeeding in high pressure situations might be found in the minds of racing drivers, according to our latest investigation. Using EEG (electroencephalography) headsets on a number of our professional drivers – including five-time FIA World Rally Championship winner Sébastien Ogier and three-time FIA World Touring Car Championship winner Andy Priaulx – we […]