Change sports car roar to a purr to keep neighbours happy

For some, there is no better sound to start the day than the firing up of a finely tuned sports car engine. For others, it can lead to a call to the police and a request to keep the noise down.   This was the scenario which led Steve von Foerster’s to come up with […]

NAO’s musical memories help drivers feel good

We don’t all feel like little rays of sunshine first thing in the morning, and need all the help we can get to set our mood for the day.   London-based soul singer/songwriter NAO is here to help: she’s drawn on happy musical memories to create her new track Nostalgia, the latest addition to a […]

Going undercover to teach people skills to self-driving cars

Today, a simple head nod or hand wave from a driver is usually enough to indicate it’s OK for a pedestrian to cross the street. But how will a self-driving car, with no human aboard, communicate with walkers, cyclists or people operating other cars on the road?   We partnered with Virginia Tech Transportation Institute […]

26 action sports athletes in 1 amazing video

Freerunners, BMX bikers, skateboarders and a host of street sports athletes flip, jump and spin around the new EcoSport for a new video that was filmed in just one take.   The 90-second sequence was shot on location in Barcelona, Spain, with GoPro cameras, that captured the 26 athletes as they performed daring tricks and […]

With this Mustang, I thee wed

It’s been a busy summer for the Mustang. Horse-drawn carriages and vintage vehicles might be the traditional choices to transport couples to and from the church on their special day, but the iconic car is proving increasingly popular.   Ford followed five nuptials this summer in Germany, Belgium, France and U.K., where Mustangs from different […]

Working with Domino’s on a great pizza research

How would you feel about your pizza being delivered by a car with no driver? Would you be confused about whether to tip?   We’ve teamed up with Domino’s, the world leader in pizza delivery, to investigating how customers will interact with a self-driving pizza delivery vehicle. It’s part of our research to test your […]

Getting from A-to-B in tomorrow’s megacities

If you think you face a tough commute today, imagine what it could be like four decades from now when the world’s population has swollen by a further 2.5 billion people. By 2050, the UN says 2-in-3 people will live in a “megacity” of more than ten million people – placing urban transport infrastructures under […]