Where do you launch a smartphone-friendly SUV?

At Mobile World Congress of course! It’s the car that kick-started our SUV revolution in Europe and now there’s a new version – meet the new Kuga   The big news is that it’s one of the models that will be available with SYNC 3 – our new communications and entertainment system that can even […]

LIVE BLOG: Mobile World Congress ’16

We’re back for our fifth year at Mobile World Congress. This week we will bring our latest technology and Ford Smart Mobility news on this live blog from Mobile World Congress, Barcelona. For up-to-the-minute information follow #FordMWC Scroll down for latest updates. See the stand get its final polishing touches as we get ready to launch day […]

Need a coffee? Tell your car.

Drivers will soon be able to find a local café simply by saying to their car: “I need a coffee”.   This is one of the features of our new SYNC 3 communications and entertainment system, which can also search for local petrol stations and parking spaces when the driver says: “I need petrol,” and […]

Making a stand

How do you choose the best stand at the world’s biggest global mobile fair? Pick one of the 2,000-plus companies, showing off the latest in virtual reality, or wearables? Or maybe give it to a car manufacturer – one that’s launched experiments worldwide to see how we might get about more easily in an increasingly […]

Q&A with Barb Samardzich

Ford of Europe’s chief operating officer Barb Samardzich is responsible for manufacturing, quality, product development, purchasing, sustainability, environment and safety engineering operations.We caught up with Barb at global tech fair Mobile World Congress. Hi, Barb. Welcome to Mobile World Congress. Thanks. It’s my first time. It’s incredible to see all the technology, innovations and ideas […]

Keepy appy – football scores on the move

Here’s a thought. Of the 1,000-plus goals scored in the Barclays Premier League each season, how many do you miss through being in the car? Careful planning – or luck – sometimes means you catch a game on the radio. But what if family or friends want to listen to something else? Help is at […]

LIVE BLOG: Ford at Mobile World Congress ’15

Hello, and welcome to Day 1 at Mobile World Congress 2015! We’ll be bringing you the brightest and best throughout the week, for up-to-the minute information follow the along live at #FordMWC Scroll down for the latest updates. Getting ready to kick off the press conference on Smart Mobility. Stay tuned for some big news.   0930 […]