Blinded by Glare OR Blind to Display? Focus Solves Problem

Technology that was first developed for fighter jets is helping to improve the driving experience for the new Focus – that offers our first Head-up display for Europe. The display will make it easier for drivers to keep their eyes on the road as they monitor information including speed, navigation and road signs on a […]

Snow in July or a Christmas heat wave?

The air is shimmering like in the desert, while just a few metres away, it’s so cold you can build a snowman. And there’s a category 5 hurricane in the next room. Welcome to the “Weather Factory”.   Our new state-of-the-art Environmental Test Centre puts all the world’s weather under one roof, enabling engineers to […]

Hate reversing? New tech shows what’s around corner behind you

For several years now, reversing cameras that show drivers what is immediately behind them have become increasingly popular with new car customers. Now, our new Focus is taking the technology a step further – by showing drivers what is around the corner behind them. Located just above the licence plate, the camera captures a 180-degree […]

Smart window displays view to blind passengers

From rolling hills to mountain ranges, views make any road trip memorable, but for blind passengers this is part of the experience that they miss. A prototype smart car window aims to change this – by enabling blind or partially-sighted people to visualise passing scenery through touch. Feel The View takes pictures that are turned […]

Is our new Focus the cleverest family car ever?

When we say our all-new Ford Focus; is “all new”, we really mean it. In the dark, new lighting technology sees curves in the road up to 65 metres ahead, as well as road signs to tell if you’re approaching a junction or roundabout, and adjusts the headlamp beam before you get there for better […]

Car park stress? New tech could find you a space

The stress of searching for elusive empty bays in busy car parks may one day be a thing of the past, thanks to new technology being tested on the streets – and in the car parks of Milton Keynes.   Drivers can spend, on average, more than a day each year looking for vacant spots, […]

Tech for top athletes makes driving Mustang more fun

It’s what helps athletes with disabilities stay stable as they snowboard and ski. And now it is being used in our new Mustang for a better driving experience. For amputees who have lost a leg above the knee, Magnetorheological fluid (MRF) enhances artificial knee joints so they better absorb impacts – and enables them to […]