Of all the days of the year, only April Fool’s Day is focused solely on bringing a smile to your face.
And, by coincidence, we would say that is probably the number one reason for choosing a Ford Mustang.
So, a marriage made in heaven? We thought so when one of the team suggested that we GROW a giant logo as an April Fool’s Day spoof.
The galloping pony is the logo of the iconic American car. The idea was to create a version so big that it would be impossible to ignore our big news – that for the first time in more than 50 years, the all-new Mustang is going on sale across Europe.
We found a farm in the U.K., which was perfect. It was close enough to nearby London Stansted Airport that there would be a good chance many of the 17.5 million travellers passing through each year would see the pony – if we made it big enough.
The set-up was that a lifelong Mustang fan – unaware of the company’s plan – wanted to create a stunt to persuade Ford to bring the car to the U.K.
To create a pony that measured 60 metres from nose to tail took six days, 20 people – and 35,000 shrubs. (The shrubs usually go by the name of Euonymous Emerald Gold shrub, though in our report they were called Polar Foil, an anagram of April Fool.)
GPS helped ensure the proportions of the pony would appear correct to those travelling by plane.
According to our fictitious news report, the pony was actually the work of a farmer called Ted Kinsella.
“I like to call it my field of dreams,” he told our reporter. “I always dreamt that one day Mustang would be on sale in the U.K. – and that if I plant it maybe they’ll come.”
Sound familiar? It might do if you’ve ever watched Field of Dreams, a 1989 film starring Kevin Costner. In the film, Costner’s character Ray Kinsella has a hare-brained scheme to create a baseball diamond in a field.
Among the most famous quotes from the movie is from the voice that inspires Kinsella to defy common sense and create the diamond, saying: “If you build it, they will come.”
Like Kinsella, that’s exactly what we did.