EcoSport SUV shows size does matter

We’ve claimed the title for the world’s largest billboard, certified by GUINNESS WORLD RECORDSTM after unveiling an advertisement the size of 20 tennis courts for our new EcoSport sports utility vehicle. The 5,265 m2 huge installation on the iconic Espana Building in Madrid, Spain, weighs in at 2,000 kg, and is held in place by […]

Bee know-how helps keep valuables safe

The humble beehive has inspired our engineers to develop the “Honeycomb Shelf” – a lightweight, secret boot shelf with a strength-to-weight-ratio stronger than steel.   Developed for our new EcoSport SUV and designed to conceal valuables that may be fragile, the adjustable shelf can support loads of more than 300 kg – heavier than three […]

26 action sports athletes in 1 amazing video

Freerunners, BMX bikers, skateboarders and a host of street sports athletes flip, jump and spin around the new EcoSport for a new video that was filmed in just one take.   The 90-second sequence was shot on location in Barcelona, Spain, with GoPro cameras, that captured the 26 athletes as they performed daring tricks and […]

EcoSports for beach festival? Shore thing!

We helped out at the world’s biggest free beach and watersports festival by providing two EcoSport SUVs to the team – one as a lifeguard vehicle. The “Paddle Round the Pier” festival, which this year celebrates its 20th anniversary, attracted a crowd of more than 40,000 to watch as intrepid seafarers paddled their way around […]

Everything you need to know about SUVs

The modern sports utility vehicle (SUV) can trace its roots back to rugged but lightweight vehicles like the WW2-era Willys Jeep developed for military use, and the original post-war Land Rover designed for farmers. The “SUV” of old wouldn’t be suitable for modern families. They were uncomfortable – with a pair of straps instead of […]

Testers turn ‘Sherlock Holmes’ to family-proof cars

As modern families turn cars into mobile beauty salons and dinner tables, our test team in Europe is forced to come up with new and diabolical ways to family-proof cars. Torture testing includes beauty and grooming products alongside coffee and fizzy drinks.  The team is even testing to ensure interiors can withstand red-hot hair straighteners, […]

Survey shows SUVs are must-have car for Millennials

Are you aged between 17 and 34? Then the chances are high that when it comes to choosing a new car – an SUV tops the wish list. That’s according to a new survey we commissioned of 5,000 people across the U.K. and Europe that found that one in four of so-called Millennials in the […]