Efficiency drive

November 3, 2015

Imagine an app that could save you money by helping you drive more efficiently.

Urban mobility experts Unu did just that and walked away with the €50,000 first-place prize at our SYNC AppLink Developer Challenge Dublin.

The German team’s Drive Efficient app beat 16 other entries by developers from countries including Brazil, Russia, South Africa, and the U.S. during a 24-hour competition to design apps for our SYNC voice-activated in-car connectivity system.

Held ahead of the Web Summit technology conference that got under way today in Dublin, the challenge offered €75,000 prize money in total, with a further €25,000 worth of services from advisory firm WeiserMazars offered to winning entrants.

The winning app design monitors whether you are revving the engine too much, or not enough, and whether you are making best use of the engine’s pulling power. Where there is room for improvement, Drive Efficient provides verbal and visual feedback.

Our SYNC AppLink Developer Challenge series is just one of the ways we are working with tech companies large and small to transform urban mobility and improve lives.

Also at Web Summit, Ford Executive Chairman Bill Ford emphasised that collaboration between start-ups, entrepreneurs, inventors, and technology companies will be critical in developing new solutions for tomorrow’s biggest transportation challenges.

“We were a car and a truck company and we’ve redefined ourselves as a mobility company. We have to imagine a future not just as makers of cars but as transportation providers,” said Ford. “The role for us as a company is to improve the lives of our customers and that’s what we are thinking about all the time. And it’s going to take partnerships with big tech companies as well as start-ups.”

Topics: ford Technology SYNC