Heard it through the great vine?

November 18, 2015

What have hastily applied lipstick, magic buttons, and wellies got in common? Each made their way into one of a series of weird and wonderful #6SECFORDTECH Vines – short video clips that look at how our tech could work, outside the car.

Leading U.S. Viner Zack King produced three of the clips, and we also worked with Julien Josselin from France, Andrea Compton and Dario Eme Hache from Spain, and U.K-based stars Daz Black and Arron Crascall.

They let their imaginations run riot to show the benefits of seeing around corners, getting where you want to at the push of a button, and being ready for all weathers.

Check out the clips below to see how they did it.


Vine 1: Selfie-preservation

Black and King – who between them have more than 6 million followers on Vine – kick off our series with a clip showing what might happen when a pedestrian and cyclist get too close for comfort

(Pre-Collision Assist with Pedestrian Detection can automatically apply the brakes if the driver does not respond to warnings that someone is in the road ahead)  

Vine 2: Sideways look

Compton – a photographer from Madrid– contemplates the romantic benefits of peripheral vision

(Front Wide-View Camera helps drivers see around corners)

Vine 3: Blow-up

Compton, with King producing, illustrates how handy an inflatable can be

(Inflatable Rear Seatbelt helps to disperse crash forces across the wearer’s chest)  

Vine 4: Got it taped

King and Crascall – famous for his prank and reaction videos – demonstrate how noise-cancelling powers could work

(Active Noise Control tech cancels out distracting sound waves to reduce noise inside the car)

Vine 5: Take a seat

Hache shows how a simple sit-down can do the world of good

(Multi-Contour Seats have 11 adjustable air cushions for extra comfort, and a massage function)

Vine 6: Stay on track

Compton shows how you could be rescued from the distractions of an admiring look

(Lane Keeping Aid helps prevent drivers unintentionally drifting out of lane.)

Vine 7: Travel light

Josselin – an actor, writer and director– explores the possibilities of flicking a switch

(Active Park Assist takes the stress out of parking by helping you to find a space and manoeuvring into it)  

Vine 8: Splash landing

Josselin, again, shows one way of dealing with adverse conditions

(Intelligent All-Wheel Drive can detect the conditions of the road surface and adjust power delivery to the wheels to ensure maximum grip at all times)

Vine 9: Speed dating

Crascall shows how a few well-meaning words can be bad news on a date

(SYNC2 responds to simple, natural voice commands, so you can speak plainly to set the satnav, make a call from your smartphone – or access the contact details of local restaurants)

Vine 10: Lightbulb moment

Look out for the twist in Black’s cop drama

(Adaptive LED Lighting adjusts the beams of the Bi-Xenon HID headlamps to best suit the road layout)

Vine 11: I’ve got the key, I’ve got the secret

Hache, with King producing, shows a new way of getting into a car

(Ford’s Keyless Entry system lets drivers lock, unlock and start their car without taking the key out of their pocket or bag)

Vine 12: Penalty trick

Josselin and King show that facing a spot-kick can be easier than you think

(Intelligent Speed Limiter scans traffic signs and adjusts the throttle to help drivers stay within legal speed limits and avoid fines)

Vine 13: Eyes in the back of your head

Crascall can see into the future, and it’s saving him a fortune in dry cleaning bills

(Blind Spot Information System can help avoid accidents by detecting and alerting the driver of other vehicles in your blind spot when changing lanes or backing up)

Vine 14: Little engine fan

Black is back, and this time he proves that it’s not always size that matters

(EcoBoost engine technology uses turbocharging, direct injection and variable valve timing to get big performance from small engines)

Topics: ford Technology