Is that a fender?

April 14, 2015

Our designers have taken inspiration from the Ford GT to go beyond the world of cars – and create a guitar, a boat and a table football game.

Applying the same design principles as for the two-seater supercar, the one-off pieces are now on show at the world’s leading furniture design expo, Salone del Mobile, in Milan, Italy.

Previously at the show, the global team has exhibited a bespoke chair, lamp and watch – all inspired by car design. This year the range of exhibits also includes a Wi-Fi speaker as well as two lounge areas. Together, the objects combine to form a recognisable portfolio.

“We have an incredible amount of talent in our global studios,” said Moray Callum, vice president, Design, Ford Motor Company. “The public rarely sees more than 10 per cent of the work that happens in our studios. This is the perfect opportunity to share some of the creativity within our team while also offering our designers an opportunity to go beyond the everyday work and get exposure to new ideas that will inspire for future Ford designs.”

We also have partnered with Salone del Mobile to create in Milan an innovative and immersive installation called “FAVILLA, to Every Light a Voice”, an immersive installation curated by architect Attilio Stocchi, which also takes inspiration from the all-new Ford GT.

“FAVILLA, To Every Light a Voice” unfolds inside two large boxes. The first box examines the science of light amid a dazzling, reflective show, much like the interior of a geode. The second box is curated by our in-house animation studio to offer visitors an experience that showcases how design shapes both form and function and a unique consumer experience.

Topics: Europe Luxury Trends