“It’s not what happens in life, it’s how we make the best of it”

March 29, 2018

Climbing the Kebenekaise Mountain in his native Sweden, cycling to Paris, swimming through the Baltic Sea to the island of Åland, skiing to the South Pole and reaching the peak of Kilimanjaro; all feats that would test any adventurer.


Aron Anderson has done all of these things and more, despite being left in a wheelchair after cancer surgery when he was just nine years old.


“For me it’s not about what happens in life, but how we chose to make the best of it,” says the former Paralympian who has become something of a celebrity in his home country.


Aron’s ability to overcome challenges and excel in whatever he does also helps him deliver motivational speeches and inspire others to fulfill their dreams. This doesn’t mean he’s finished his own adventures yet though; swimming with sharks, parachuting, cycling through a desert and climbing more mountains are all on his list of things to achieve


“We’re proud to support Aron as he not only highlights the capabilities and accessibility of “our vehicles, but more than that, he truly embodies ‘Go Further’. He shows that a challenge is only an obstruction of the mind and we look forward to seeing what he does next,” says Erik Lindham, Ford Sweden’s communications chief.


Topics: Europe ford EcoSport