LIVE BLOG: Mobile World Congress ’16

February 22, 2016

We’re back for our fifth year at Mobile World Congress.

This week we will bring our latest technology and Ford Smart Mobility news on this live blog from Mobile World Congress, Barcelona. For up-to-the-minute information follow #FordMWC

Scroll down for latest updates.

See the stand get its final polishing touches as we get ready to launch day one at MWC this morning.

An early start for Ford CEO and President, Mark Fields – chatting live to BBC Breakfast about our Autonomous Vehicle program and the New Kuga.


SYNC 3 is confirmed to come to Europe in 2016!

Launched on the New Kuga, SYNC 3 will extend across to the Mondeo, S-MAX and Galaxy models later this year. It will also be compatible with Apple CarPlay and Android Auto™.  More about that here.


Everybody complains, but how bad is your commute?

Answer a few simple questions to calculate your lifetime commute! How long is yours? Find out now!

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Today we are hearing about how Ford is becoming both an auto and a mobility company.

CEO and President, Ford Motor Company, Mark Fields has been discussing Ford’s focus on emerging opportunities, with the existing 25 mobility experiments globally (like Go Drive) and the introduction of Ford Pass – more to come on that one later!

Here’s how that looks



One of the emerging opportunities that have been shown today is Ford Pass. A new customer experience platform that is available for both Ford and non-Ford owners. So what is Ford Pass? A handy guide below.


Not at Mobile World Congress?

We will be  streaming CEO, Mark Fields Keynote address live. Watch here 1300 GMT

Some big announcements coming from Mark Fields’ keynote, here our top seven highlights!

1. A big year ahead for Europe with 7 New or upgraded vehicles, starting with Kuga.

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2. 2015 was a big year for Ford in Europe – becoming the number one commercial vehicle brand.

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3. There are 15 million vehicles equipped with SYNC on the road today – with 43M expected by 2020!

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4. Four new partners were announced to SYNC AppLink

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5.  Ford Pass is confirmed to come to Europe this year. Starting with France, Germany and the UK.

Ford Pass overview

6.  And… new Ford Pass partner BP was announced.

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7. Did you know: This year Ford will have the largest autonomous vehicle fleet among all automakers.


There’s nothing like escaping reality. Our stand is hosting an SUV virtual reality experience with the latest Occulus Rift technology.





It’s day two! Ready for MWC updates? We are!

…but before we get into the action, let’s recap what happened yesterday. New Kuga reveal, Ford Pass announced for Europe, New AppLink partners, commitment to tripling engineering investment in driver assist and semi-autonomous vechicles – phew! Perhaps just watch the video for the whole story…

We have seen some excellent #SYNCie photos already from some of the beautiful people at Mobile World Congress. Check them out:

Ever driven around for hours without finding a parking space? Our latest pilot program GoPark aims to make parking in cities easier and much less stressful.


Here’s a little taste of what’s happening on the Ford stand in Hall 1 at Mobile World Congress 2016 this week – we have new AppLink apps, including a demo of the new moving maps feature, SYNC 3 demos and plenty more.



We are becoming an auto and a mobility company.

Missed CEO Mark Fields keynote yesterday? Catch the whole thing here as Mark spoke at the world’s leading mobile event in Barcelona including news on the new Kuga SUV and SYNC 3 communications and entertainment system – and talked through the latest developments in Ford Smart Mobility.  

What are your thoughts this Mobile World Congress? Tweet us @FordEU using #FordMWC


Watch as we gave the Daily Mail a live preview of SYNC 3 and AppLink. Check out their report below:



Day three of Mobile World Congress is here, and with it some big announcements!

We had a great day yesterday here in Barcelona, and today we have exciting news as Ken Washington announces our Smart Mobility Game Challenge winner from 10:00 CET, plus plenty of other Ford updates as we bring you life from MWC…

Ken Washington will shortly be joined by Prof. Bjoern Bartholdy and Will Farrelly to announce the winner of the Smart Mobility Game Challenge, a competition produced with Cologne Games Lab, that was launched at Gamescom in August of 2015. Stay tuned…




Ken Washington, Will Farrelly and Bjoern Bartholdy announced the winner of the Smart Mobility Game Challenge at the Ford stand this morning.





Here are the six finalists:

And the winner is… Jaunt team from New York and L.A.




Check out ‘Jaunt’ – the winner of the Smart Mobility Game Challenge.


The judges thought Jaunt was a very progressive concept that offered an innovative user experience that leverages both social communities, and information sharing, to improve the users access to relevant mobility information.


Illya Zarembsky explains in his own words what Jaunt does:


Join the conversation and share your thoughts this Mobile World Congress. Tweet us @FordEU using #FordMWC

  We’ve  been incredibly busy this Mobile World Congress. We have revealed the New Kuga, announced new AppLink partners, we’ve also announced the winner of the Smart Mobility Game Challenge, confirmed our commitment to tripling engineering investment in driver assist and semi-autonomous vechicles, and confirmed Ford Pass for Europe – and speaking of Ford Pass…  

Plenty to still see and do at Mobile World Congress – here we are taking a trip through Hall 3 to the Ford stand.