Seeing is Beer-leaving

June 24, 2014

“Oi ref! You need glasses!”

Even with the benefit of the goal-line technology on display at this year’s World Cup its unlikely this familiar cry from the football terraces will be going anyway any time soon.

But what if you gave the players glasses? Could that help?

Well, not these ones unfortunately.


We produced these special drinking glasses – or beer goggles – that actually impair vision, to show how everyday tasks become more difficult after drinking alcohol as part of our young person’s driver training programme Driving Skills for Life.

And then we handed them over to a five-a-side football team. The results speak for themselves, raising more than a few laughs during filming – and providing sobering viewing for anyone thinking of drinking and driving.