Streetwise women love black cars, sensitive men like blue

December 17, 2015

Women who prefer black cars are smart go-getters and blue cars appeal to men who are in touch with their feelings and emotions, according to a new report

These are among the findings of psychologist Wendy Lord, who carried out an in-depth survey of the colour preferences of more than 200 people in the U.K. on our behalf.

She found that women who prefer black cars are likely to see themselves as streetwise, task-focussed people – quick to become irritable if things aren’t going their way. Men who prefer black cars, meanwhile, tend to see themselves as disorganised, easily distracted and reliant on others to complete projects.

Men who go for blue cars are a different story. In touch with their feelings and emotions, they place more emphasis on feelings than facts when it comes to decisions. Women who go for blue seek harmony and avoid conflict – but have strong will-power.


Silver cars appeal to men who find it easier to remain calm in stressful situations, while perhaps unsurprisingly men who prefer Navy Blue cars tend to have a somewhat conservative approach to life.

We are now launching new two-tone Focus Red Edition and Focus Black Edition models – colours, which were among the top four choices for both men and women according to the survey.


“Car colour choice can be very revealing – but usually only if you take into account whether the person behind the wheel is a man or a woman,” said Lord. “This changed when we interviewed people about red and black combinations. Regardless of gender, these tended to appeal to people who are drawn to exciting and risky activities that offer a rush of adrenaline.”

Ford designers find inspiration for colours in latest trends in everything from fashion, to furniture, and smartphones. The first Red Edition and Black Edition models were introduced for Fiesta last year.


“Bold and expressive colour-contrasting designs used to be the reserve of extroverts but now they’re part of a much wider trend that includes not just cars, but clothing and even electronic products,” said John Mcleod, chief designer, Vehicle Personalisation, Ford of Europe, “Red and black are traditionally sporty colours so the two together make a very sporty combination, ideal for thrill seekers. This car isn’t for the average person.”

The Focus Red Edition is offered with a Race Red exterior and contrasting Panther Black roof, black mirror caps and black grille surround, with the Focus Black Edition featuring the reverse combination. Both models come with exclusive black 18-inch alloy wheels; sports suspension; and Race Red stitching on the front sports seats.


“The differences between what the colour of a car says about a male or female driver’s personality could certainly explain why seemingly opposite couples can often agree on their preferred car colour,” Lord added.