Taking a shot at making car parts from tequila plant

July 20, 2016

We’re teaming up with tequila maker Jose Cuervo® to see if we can use the leftovers from their production process to make parts for our cars.

Jose Cuervo® roasts and grinds agave plants to produce the juices for the famous drink. The waste fibres can be recycled into a tough but attractive material that could replace plastic for car parts like storage bins, and help us make lighter vehicles that use less fuel.

We already use sustainable-based materials in our cars including soy foam, castor oil, wheat straw, kenaf fibre, cellulose, wood, coconut fibre and rice hulls.

“This collaboration brings two great companies together to develop innovative, earth-conscious materials,” said Sonia Espinola, director of heritage for Cuervo Foundation and master tequilera.