What if you could find your way around London on foot using a giant map of The Tube superimposed onto the city’s pavements?
This is the brainchild of student Jamie Quantrill, whose Streetlines idea is designed to reduce crowding on London Underground, and promote healthier lifestyles by encouraging people to walk rather than ride between stations – which may be closer than people think.
The idea is that pedestrian routes could faithfully follow underground lines and be colour-coded to match their appearance on London Underground maps; as well as highlight the distance to nearby stations.
The concept has now won the Mobilise Citywide Change category of the Design & Art Direction (D&AD) New Blood Awards. For this, we challenged young people to develop mobility solutions for their city, and Streetlines finished ahead of more than 160 other entries.
“Walking is not just a healthy and enjoyable way to get from A to B – for short journeys between Tube stations it may well be faster. The Streetlines concept is a simple but clever way to communicate that information to travellers and improve mobility in London,” said Will Farrelly, user experience innovation, Ford Smart Mobility, Ford of Europe.