The Tipping Point

September 10, 2019

Today at the Frankfurt Motor Show we are showcasing a range of new vehicles that will help pave the way for electrified models to outnumber combined sales of conventional diesel and petrol models in just a few years.

Earlier this year, we committed that every new passenger vehicle nameplate in Europe will include an electrified option and shared our initial plans at a special event in Amsterdam.

Now we are displaying the all-new Kuga Plug-In Hybrid and all-new Explorer Plug-In Hybrid SUVs, as well as the new Tourneo Custom Plug-In Hybrid people-mover, the new Puma EcoBoost Hybrid compact crossover and the Ford Mondeo Hybrid wagon.

Our new Mustang-inspired all-electric performance SUV will arrive in 2020, and in total, we plan to launch eight electrified vehicles this year that will contribute to sales of 1 million electrified vehicles in Europe by the end of 2022. A further nine vehicles are planned for introduction by 2024.

“With electrification fast becoming the mainstream, we are substantially increasing the number of electrified models and powertrain options for our customers to choose from to suit their needs,” 

said Stuart Rowley, president, Ford of Europe. “By making it easier than ever to seamlessly shift into an electrified vehicle, we expect the majority of our passenger vehicle sales to be electrified by the end of 2022.”


Puma Titanium X

The high specification new Puma Titanium X debuts, featuring standard technologies usually reserved for large executive cars. The SUV-inspired compact crossover model delivers removable seat covers, as well as comfort-enhancing lumbar massage seats and wireless charging for compatible smartphones.

It also offers EcoBoost Hybrid mild-hybrid technology for enhanced fuel efficiency and performance – one of a range of electrified powertrain solutions alongside self-charging full-hybrid; plug-in hybrid; and all-electric.

“There is no ‘one-size-fits-all’ solution when it comes to electrification – every customer’s circumstances and travel needs are different,” said Joerg Beyer, executive director, Engineering, Ford of Europe. “Our strategy is to pair the right electrified powertrain option to the right vehicle, helping our customers make their electrified vehicle experience easy and enjoyable.”


Leading the charge

The company also announced details of new pan-European charging solutions that will support electrified vehicle owners and operators with a stress-free experience, helping plug-in hybrid customers to be even more confident of reaching their destinations in comfort. 

We will partner with six energy suppliers in Europe, including Centrica in the U.K. and Ireland, to install home charging wall boxes and provide green energy tariffs that will make charging faster and more affordable for customers. A further initiative in partnership with NewMotion will help drivers locate and pay for charging more easily at more than 118,000 charging points in 30 countries.

A new Go Electric experience also debuts at Frankfurt, helping customers understand how seamlessly they can step into electrified vehicle ownership.

  • Ford Explorer Plug-In Hybrid CO2 emissions from 71 g/km, fuel-efficiency from 3.1 l/100 km
  • Ford Kuga Plug-In Hybrid CO2 emissions from 26 g/km, fuel-efficiency from 1.2 l/100 km
  • Ford Mondeo Hybrid wagon CO2 emissions from 99 g/km, fuel-efficiency from 4.3 l/100 km (with optional 17-inch alloy wheels)
  • Ford Puma EcoBoost Hybrid CO2 emissions from 125 g/km, fuel-efficiency from 5.5 l/100 km
  • Ford Tourneo Custom Plug-In Hybrid CO2 emissions from 75 g/km, fuel-efficiency from 3.3 l/100 km

*Officially homologated fuel-efficiency and CO2 emission figures will be published closer to on-sale date 

The declared fuel/energy consumptions, CO2 emissions and electric range are measured according to the technical requirements and specifications of the European Regulations (EC) 715/2007 and (EC) 692/2008 as last amended. Fuel consumption and CO2 emissions are specified for a vehicle variant and not for a single car. The applied standard test procedure enables comparison between different vehicle types and different manufacturers. In addition to the fuel-efficiency of a car, driving behaviour as well as other non-technical factors play a role in determining a car’s fuel/energy consumption, CO2 emissions and electric range. CO2 is the main greenhouse gas responsible for global warming.

Since 1 September 2017, certain new vehicles are being type-approved using the World Harmonised Light Vehicle Test Procedure (WLTP) according to (EU) 2017/1151 as last amended, which is a new, more realistic test procedure for measuring fuel consumption and CO2 emissions. Since 1 September 2018 the WLTP has begun replacing the New European Drive Cycle (NEDC), which is the outgoing test procedure. During NEDC Phase-out, WLTP fuel consumption and CO2 emissions are being correlated back to NEDC. There will be some variance to the previous fuel economy and emissions as some elements of the tests have altered i.e., the same car might have different fuel consumption and CO2


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