Win win

April 29, 2015

Ever thought that in decades to come you might impress grandchildren with tales of parking a car yourself, doing all your own braking, or finding places to eat – armed only with a map?


In the last few years we have introduced technologies that could make those activities a thing of the past sooner than you think.

Many of our cars already feature parking systems that help you find a space and steer you into the gap, can find a good restaurant simply by saying “I’m hungry”, and offer automatic braking technology.

Innovation has been central to Ford’s ethos ever since our founder Henry Ford started to change the way world moves 111 years ago.

And this is still the case today. The German-based Centre of Automotive Management’s AutomotiveINNOVATIONS Awards has named Ford the “Most Innovative Volume Brand 2015”, and the Ford Focus the winner in its class.

Altogether, the independent institute for automotive and mobility research at the University of Applied Sciences, in Bergisch Gladbach, considered innovations from 18 global automotive groups, representing 53 brands.

“AutomotiveINNOVATIONS identified the future trends in the automotive industry on the basis of more than 1,200 technical innovations,” said centre director Prof. Dr. Stefan Bratzel, who led the judging panel. “The award for Ford as ‘Most Innovative Volume Manufacturer’ proves the innovative power of the brand. With Focus and Mondeo, many of the innovations have already found their way into production.”