Working with Domino’s on a great pizza research

September 1, 2017

How would you feel about your pizza being delivered by a car with no driver? Would you be confused about whether to tip?


We’ve teamed up with Domino’s, the world leader in pizza delivery, to investigating how customers will interact with a self-driving pizza delivery vehicle.

It’s part of our research to test your appetite for the future of food delivery with self-driving vehicles.

“As we increase our understanding of the business opportunity for self-driving vehicles to support the movement of people and goods, we’re pleased to have Domino’s join us in this important part of the development process,” said Sherif Marakby, Ford vice president, Autonomous and Electric Vehicles.


The collaboration is an industry first, and builds on our other research projects into self-driving delivery vehicles, including the innovative “Autolivery” concept, developed by a team of our employees.


Self-driving vehicles that carry both people and goods are also central to our vision for the City of Tomorrow.


Conducting research with companies, like Domino’s, will be crucial to ensuring that the technology is applied in ways that enhance the customer experience.


Over the next several weeks, randomly-selected Domino’s customers in Ann Arbor, Michigan, in the US, will have the opportunity to receive their delivery order from a Ford Fusion Hybrid Autonomous Research Vehicle, driven by a Ford safety engineer.

Customers will be able to track the delivery vehicle via GPS and will receive text messages that explain how to retrieve the pizza using a unique code to unlock the Domino’s Heatwave Compartment™ inside the vehicle.


“We’re interested to learn what people think about this type of delivery,” said Russell Weiner, president of Domino’s USA. “All of our testing research is focused on our goal to someday make deliveries with self-driving vehicles as seamless and customer-friendly as possible.”

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Topics: ford Technology